conference_call_XSmall3We at SBC Communications are proud to introduce our state of the art conference calling solutions. A conference call (often referred to as an ATC Audio Tele-Conference) is a telephone call which enables more than two people to partake in the call. The calling party, may at their own discretion, invite several called parties to listen in to the call's audio. Conference calls operate in two ways: calls can be devised to enable the called party to actually participate in the phone call or they can be arranged so that they can listen to the dialogue but not participate in it.

Conference calling software is extremely flexible and it can be set up so that the calling party must telephone the called parties to invite them into the call; it can also be arranged so that the other participants can enter the call by dialling a predefined telephone number which enables them to connect to the call via a "conference bridge" (software which links telephone lines).

Business Conference calls are utilised within the business arena on a daily basis in order to connect with colleagues and external organisations that may be operating in different cities across the globe. Conference calls can be used for many purposes, however, they are most often used to facilitate team and project meetings, sales pitches, updates, client meetings and inter site communication. Conference calling has two key attributes: it increases productivity (as employees do not have to leave the building in order to conduct meetings with external parties) and it reduces expenditure by keeping travel costs to a minimum.

Habitually, conference calls follow a set schedule which begins with a company disclaimer, followed by a quarterly report before the call is opened to the calling parties for questions and discussion; however, this is not set in stone and the agenda can vary between organisations.

Conference calls are especially useful when sharing presentations or documents via the internet as part of a web conference. Sharing important documents in this manner permits the calling and called parties to view content such as sales figures, corporate reports and company data in order to facilitate discussion. One of the key advantages of incorporating conferencing calling into web conferences is that the person presenting the document can go into the detail of the individual documents while the called parties simultaneously view the document.

Conference calling has also been integrated into the realm of social media via social networking sites and podcasts. In doing so it encourages unprecedented levels of interaction, initiating a dialogue with a wider audience as the live streaming of conference calls enables a greater number of people to access the call without the use of a dialling bridge. Alternatively, a dial in number can be used in conjunction with the audio stream, thus allowing those listening to the broadcast the opportunity to dial in and participate.

Poor conference calls

The 3 main causes of poor quality conference calls are:

  • Participants not showing up for the call
  • Bad quality technology
  • Participants who are not au fait with appropriate behaviour and protocol

Once identified each of these problems can be resolved; technology glitches can often be placed in two categories: poor equipment or a lack of bandwidth. It is always advisable to check which of these two categories your technology trouble falls into. It is also worth bearing in mind that all 3 of these common causes are often inter connected i.e. the technology may not work because the participants are unfamiliar with it or the calling parties may not turn up because the technology is sub standard.

Should you have any queries or are wish to find out more about our conference call tariffs please contact us on: 0207 199 4610 and one of our customer service representatives will be happy to assist you.